Every year,
in Pakistan farmers work hard to grow
the fruits that nourish our families.
But nearly 30% of these fruits never reach consumers,
lost to poor storage, handling
and lack of processing facilities.
That's millions of tons of nutritious food wasted.
To turn this challenge into opportunity,
the Global Alliance for Improved Nutrition, GAIN
with support from Danita and Arla Food Ingredients, AFI
launched the Nutritious Fruit Bars Initiative.
A simple yet powerful idea,
convert surplus fruits into affordable,
protein-rich and healthy snacks for everyone.
Through partnerships with 10 local companies in Lahore, Karachi and Gilgit, Baltistan.
GAIN facilitated the procurement of high-quality whey protein,
AFI provided technical assistance in product formulation and recipe development and launched
Pakistan's very own Nutritious Fruit Bars.
Operational gaps were identified of the partners
and support has been provided to enhance their capacity.
The capacity of value chain actors has been
build to improve their livelihoods and to ensure regulatory,
halal compliance and food safety,
HACCP and halal certification has been provided.
From food processors and farmers to regulators and marketers,
over a hundred value chain actors
have been trained in processing, packaging, labeling and responsible business conduct.
Collaborations with PSQCA and food authorities are
helping develop national standards for nutritious snacks.
In the mountains of Gilgit, Baltistan,
GAIN worked with the Directorate of Health and School Management
to introduce these bars under the School Meal Program,
promoting healthy eating habits among school children,
building not just stronger bodies,
but brighter futures.
From orchards to classrooms,
the Nutritious Fruit Bars initiative is creating new jobs, better incomes and a
more sustainable food system where nothing goes to waste.
Together, we're reducing post-harvest losses,
empowering small businesses and ensuring that
every bite counts toward a healthier,
more resilient Pakistan.
